CP Outerweaar

In 1971 Massimo Osti founded the Chester Perry brand. The name is that of the factory where Bristow, the hero of Frank Dickens’ strip, works.

Massimo, working from his experience as a graphic designer, immediately created a distinctive style of communicating for his company: the toy car, the posters with their pop graphics, and other props to give as gifts to shop owners.

To print t-shirts, jackets, and shorts Massimo employs methods that at the time are only usually used for paper: he makes abundant use of the photocopier, placed print screenprinting, and the four-colour process.